Kate Spade's spring 2011 campaign will feature 29-year-old actress Bryce Dallas Howard, marking the first time in the company's eighteen-year history that they've ever featured a celebrity in their ads. Howard grew up in Greenwich, Connecticut, where kids are dropped off at school with Kate Spade bags as lunch boxes. "From a young age, I really, really, really connected with [the brand]," she said. "It was always the thing I wanted for Christmas … since I was 15 or 16.”